Connections
Facilitated trading
connections between
disparate platforms
CHLORIS MKT is not a DSP, SSP, or an
exchange
For these players, it functions more like a middleware.
Since CHLORIS MKT doesn't easily fit into the LUMAscape, it makes it quite distinct and often confusing.
CHLORIS MKT represents a massively scaled global technology
Aggregate global inventory access.
Centralize buyer distribution.
Facilitate large-scale financial media billing & processing.
Generate powerful bidstream and ecosystem data insights that drive further innovation and R&D.
How CHLORIS MKT creates value for the Ad Tech Ecosystem
CHLORIS MKT has a very ‘behind the scenes’ role, providing distinct and unique benefits to each player in the ecosystem. While difficult to explain our overall proposition to the wider market, BidSwitch works to create value for the broader ecosystem in a range of ways.
Transparency, efficiency, and control
For Agencies
See an overview of what Agencies need to know about how BidSwitch works and how we create value.
For DSP's
Learn how to access 180+ global supply platforms, as well as bidstream, reporting, and other tools and services.
Smart infrastructure for the global
programmatic ecosystem
Sitting in a unique position in the ecosystem, CHLORIS MKT represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.